Graphic Design – Brand Identity
Graphic Design
Whether you are a business startup or in need of a rebrand, I can support you with mood boards and researching your target audience to create the ideal business identity from logo creation to sub marks, favicon, colour pallet, font family and more.
Design Process
Every brief can be different but here is an overview of the usual approach I take when designing a brand identity or logo.
We’ll have a quick conversation discussing what design needs you have. We’ll talk about your business and services, establish who your target audience is, pin point any competitors and plan an approach of design.
Mood boards are a great way to visualise the overall look and feel of a brand. This will help give us direction by discussing colour palettes, fonts and placement. I will encourage you to create your own mood board on pinterest by saving ideas of your own. Don’t worry if this isn’t your thing, leave it with me.
Whether you are an established brand or not you may not fully know your target audience and it’s an important exercise to take time to understand who they are, what they want and how they behave. As well as this we need to know who your competitors are and how you can stand out from the rest.
This is where you leave it with me to come up with your desired brand. Depending on the brief I will give one or two design concepts for you to choose from. Don’t worry this doesn’t have to be the final design, we can make tweaks.
This is your opportunity to feedback on the designs and discuss how you want to move forward with these.
I will supply the files in various formats such as jpg, png (transparent background), eps and PDF.
From doing these steps we will establish from key information like tone of voice, your brand values, your USP (unique selling points), photography style, colour pallet, and font style. These will guide us on how we take the next step of your brand journey. It’s important that your brand is consistent and the website and all marketing follows the same theme.
I offer different design packages to suit all needs of your company. Visit the page below to find out more.