Google offers many different forms of advertising and you can tailor different adverts to your needs. One of the key results companies want out of these campaigns is to appear at the top of google for various search queries. These can be achieved with some of following. 

• Performance max campaigns – Access all channels (a mixture of the below) from one campaign and it will be optimised automatically to drive the best performance. Here you can choose several headlines, descriptions and images and google will piece together and test various combinations. The best performing will be shown the most.
• Display Advertising – Visually engaging adverts which include images, gifs or videos with strong call to action tags.
• Shopping Campaigns – Product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.
• Video Campaigns – Use video ads to make people aware of your brand or consider buying your product. These would appear on Youtube and other sites.
• App Campaigns – Drive installs, engagements and signups for your app on mobile devices.
• Remarking Campaigns –  Customise your ad campaigns for those who visited your website and didn’t complete a conversion – purchase an item, fill in a contact form, etc.

Here’s some great features that let you really customise your adverts…

• Reach – You can target consumers beyond Google search results and appear on other websites and apps. 
• Target Audience – You can narrow down your target audience by location, age, sex and interests.
• Time – Be specific and only show your adverts on certain days of the week or time of day.
• Budget – You can set budgets for your advert campaign and set the number of days each one runs for. Different adverts can run simultaneously with different key messages or offers.