I knew straight away what I wanted to do with this logo design. Thankfully the client liked my idea, so I went with it and this was the outcome. Simple vectors perfectly placed using the positive and negative space to create the illusion of a horse and dog.
I had to have a bit of fun with the font too and played around with different size and placements of the letters ‘o’; to reflect the placement of horse or dog foot prints. Using actual shapes of the feet would’ve been a step too far I think.
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